SUCCESS STORIES
some of our "happy ending" stories
SUCCESS STORY #1: TURIBUS
OFF-LINE MARKETING
Strategic aliances
We have created various strategic alliances for Turibus with companies that add value such as Six Flags México, Vang Gogh Alive, Acuario Inbursa and more. We've even created joint products!
advertising spaces
We have integrated a lot of companies to the different advertising spaces in Turibus such as bus brandings, brochures, website and social media.
If you want your brand to appear in Turibus just send us an email!
Public relationships
Orbe has created a PR strategy for Turibus since the begining of our business relationship in 2001. The goal with PR service for Turibus is to have OOH (Out Of Home) advertising for free.
Production & graphic design
Orbe has made a los of videos, photos and graphics for Turibus that have been used for Youtube, social media, TV and radio ads.
ON-LINE MARKETING
Google Ads
Orbe has created a lot of campaigns in Google Ads (Youtube, Search and Display) having an average ROI of 11.
Facebook ads
Turibus Facebook Ads strategy is based on advertising the "best seller" products having an average ROI of 30.
Website / E-commerce
Orbe created an e-commerce for Turibus focused on selling tickets online. This website accepts credit cards as principal payment method and has a live Messenger chat integrated in case costumers have any doubts. Check out the website: http://www.turibustickets.com
SUCCESS STORY #2: BARDAHL
TV COMMERCIALS
cREATIVITY
Bardahl hired us with the goal of making memorable commercials, with humor and with a very particular challenge: that there were no cars in the commercials. Several ideas came up and at the end of the road we decided to go with the creative strategy of "normalizing" Bardahl products in every day places such as refrigerator, travel suitcases and even bathroooms. Giving a very humorous twist to the three TV spots.
Storytelling / casting
Storytelling for this TV Spots was a priority so we had our copywriting team working on storylines that where just very common but at the same time hilarious. One of the most important part for this stories to be successful where the actors / actresses. So we had to do an extensive casting to choose the best and most charismatic actors / actresses for the roles.
PRODUCTION
The stories created by our copywriters where first scripted and then brought to visual life by our video + audio + production + edition team.
SUCCESS STORY #3: OPPO
OOH MEDIA BUYING & PRODUCTION
OOH MEDIA STRATEGY
We started the journey with Oppo creating a media strategy based on different variables: audiences and premium OOH Media locations with high traffic/exposure. We also had to consider that Latin America's biggest star, Maluma, is Oppo's ambassador for this 2022, the fact that Oppo is a new brand for the Mexican market (nearly 1 year in Mexico) and we needed the ads to be as close as possible to Oppo's biggest retailer stores: Telcel, Liverpool and Coppel.
Oppo's OOH Media campaign was a real success! Their ads are placed in strategical locations and the brand's awareness is high as it can be.
PRODUCTION
Oppo needed to show how big their campaign was. So, we decided to create videos for social media using top filming equipment and drones.
SUCCESS STORY #4: CLUB FRANCE
CONTENT CREATION
Storytelling
Club France is a very prestigious tennis club in Mexico City. For them, we make stories that highlight the different activities and areas of the club. These materials are used for social media (Facebook and Youtube) and internal + external communication of the club.
viDEO
The stories created by our copywriters are first scripted and then brought to visual life by our video production team.
pHOTOGRAPHY
This pictures cover the daily life of the club and its different areas to highlight, such as events, tennis courts, tournaments and more.
SUCCESS STORY #5: WALRUS OIL
360 DIGITAL MARKETING SERVICE
With Walrus Oil we have a 360 digital marketing service service where we started from scratch. Walrus Oil is an American company that entered the Mexican market in 2019. They needed for a strategy 100% focused on sales through an e-commerce website and digital marketing to advertise their products. For this, we made use of all our services in the digital area and created a website / e-commerce, social media profiles, video and photo editing, graphic design, mailing, performance campaigns in Google + Facebook and even influencer marketing where different «Key Opinion Leaders» of the sector were hired to reach our target audience .
Community management
Creating a good engagement with our followers is the goal with organic social media. We made Walrus Oil Instagram profile grow from 0 to 5,000 followers in a few months.
E-Commerce website
E-commerce website with great UX and easy-to-buy. "Less clics = more sales" (www.walrusoilmexico.com)
Facebook Ads
Facebook Ads is the main advertising channel and the ROI is around 4-5.
Google Ads
Google Ads is one of the best exposure channels for Walrus Oil having ads in Youtube, Display and Search.
graphic Design
We create every peace of design for Walrus Oil. From catalogues to social media posts.
Mailing
Our mailing list is a very engaged audience. We send them emails with information that is interesting for them and almost every time we send them a good offer via email we have repurchases in the website.
content creation & edition
We creat videos and photos for different social media profiles and formats. We use Instagram as our main communication channel but Tik Tok and Facebook complement the strategy.
Influencer Marketing
We've hired and made alliances with KOL (Key Opinion Leaders) of the wood industry. Their posting and tags have been very helpfull for sales and brand recognition.
